Zonas Nielsen

Question

Hola, he leído que hay una clasificación de las zonas económicas que no se basa en divisiones políticas, como estados, sino en otros factores. Se llama clasificación Nielsen, alguien sabe algo de esto?

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Sí, la clasificación Nielsen divide las zonas económicas en áreas de mercado designadas (DMA, por sus siglas en inglés). Estas zonas no siguen fronteras políticas como estados o ciudades, sino que se basan en patrones de consumo de medios y mercados publicitarios. Es un sistema muy utilizado en la industria televisiva y publicitaria para segmentar audiencias y optimizar campañas.
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Answer 1

La empresa Nielsen es una consultora privada que elabora reportes para otras empresas o gobiernos. Definió areas o regiones de México de acuerdo al poder adquisitivo de la población en cada una de las regiones. Esta clasificación tiene utilidad para elaborar reportes destinados a empresas que deseen vender productos o servicios y no a agencias gubernamentales.

El informe indica que existe una diferencia entre el norte y el sur, siendo el norte la zona con mayor capacidad de compra, familias menos numerosas y mejor educación. Nielsen analiza en mas detalle cada región, en el siguiente mapa puedes ver cada una de las regiones Nielsen.

En todo México existen tiendas pequeñas tradicionales, atendidas por sólo una o dos personas. Estas tiendas son visitadas frecuentemente (una o dos veces por día).

Tiendas de mayor tamaño y pequeños supermercados son populares en la Zona Norte y en la Zona Pacífico. En el Valle de México econtramos supermercados grandes. Los supermercados son visitados 2 veces por semana en promedio.

 

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